From the 2020/2021 Season, we have partnered up with Ace Embroidery and Surridge Sports to bring new home and away strips for the first team and youth section throughout, this replacing Adidas after four seasons.

Ace Embroidery are a West Midlands based company who have supplied kits for Halesowen Town and Bromsgrove Sporting. Ace are now partners with Surridge Sports, who have produced kits for the likes of Solihull Moors, Mansfield Town and many more.

City supporters may remember Surridge Sports as being the providers of bench and tracksuit wear during our time in the Vanarama North.

As well as supplying new playing kit, Ace Embroidery will bring a new range of merchandise to supporters that can be purchased online and will be available on match days at Claines Lane.

"We have worked with the club and created great-looking kits and when they are revealed by the Club, I think the fans will be happy. The new online club shop has an exciting range too. We are looking forward to starting this new partnership and it will be great to see the team wearing the new range on the pitch next season." – Mathew Smart- Managing Director – Ace Embroidery

This agreement will run initially for 3 seasons.

Commenting on the partnership, Chairman Steve Goode said “we are delighted to be partnering with two companies with impressive pedigree in the sportswear business. This agreement will bring a broad range of high-quality merchandise options to our supporters which we are really pleased about, in addition to brand new home and away kits which we cannot wait for the fans to see.”

In addition, the Football Club are very pleased to announce the new Club Online Store with links to all new merchandise which can be found under the team wear section at WCFC ONLINE STORE

As a Club we felt that bringing a new online shop which is easy to navigate for supporters was something that was long overdue, this new shop area can now include Season Tickets, Sponsorships, Fundraising and of course, new merchandise.

All merchandise ordered online is made on order, this means the Club does not have an outlay on stock, but of course as mentioned above there will be small amounts of stock available on match days, this likely to be the most popular items of merchandise for supporter.

It is also worth noting that online orders are posted directly from Ace Embroidery, items will also be available for collection on match days from Claine's Lane.

Keep your eyes peeled over the coming weeks as sneak peaks of the new strips will be on our social media platforms on the lead up to the official release, also new merchandise will be hitting the store.